Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We’ll see you Inside the Badger Den!


🦡 Highlights


  • 0:00 — Intro
  • 0:15 — Buybox Checker discounts
  • 0:30 — New Slack, Zapier, and Webhook alerts
  • 1:08 — Exploring the new PPC Bid Engine
  • 1:46 — The Main Event: Custom Algorithms
  • 2:06 — How to use the Campaign Selector
  • 2:34 — Setting your Max/Min bid controls
  • 3:00 — Inside the Algorithm Rule Library
  • 3:26 — How "If/Then/When" logic works
  • 4:11 — Tracking your bid changes and history
  • 4:26 — Filtering negatives from your search terms
  • 5:04 — Tracking sales with the new CPO metric
  • 5:35 — Vote on new features via our Roadmap


🦡 Resources & Links



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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno 

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