In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he looks at a premium, high-ticket product with great PPC sales but terrible organic rankings. Mike explains why a low organic share is dangerous and how a cheaper product variation can fix it.
Next, Mike dives into the data to find hidden profit leaks. He shares his ideal mix for ad types and calls out overcrowded campaigns that waste your budget. He reveals his absolute favorite strategy: cutting out non-converting search terms to instantly save thousands of dollars.
Drop your bulk file into our free audit tool and see where your ad dollars are bleeding in 60 seconds. This is the exact framework Mike uses in the episode to stop wasted spend.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - What is an Amazon PPC bulk file?
0:41 - Behind the scenes of a real account audit
1:59 - High AOV vs. Low organic sales share trap
4:30 - The perfect Amazon ad type mix split
7:46 - The danger of overcrowded campaigns with too many products
10:42 - Why 1,200 broad keywords is a recipe for disaster
14:10 - Finding your top-performing keyword candidates for organic push
14:49 - Keyword-level bleeder spend
15:48 - How to cut 65% non-converting search term waste
18:29 — The golden 5:1 negative-to-positive keyword ratio rule
19:04 — Down-only vs. Up-and-down traps
20:04 — Amazon Business (B2B) sales & placement modifiers
Podden och tillhörande omslagsbild på den här sidan tillhör
The PPC Den. Innehållet i podden är skapat av The PPC Den och inte av,
eller tillsammans med, Poddtoppen.
