Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency.
Let’s be honest: Amazon margins are getting tighter, and it is so easy to fall into the micromanagement trap. We’ve all been there constantly checking if the team is updating bids, trimming the fat on accounts, or setting up too many broad match campaigns. But Steve found a better way.
In this episode, he shares how he stopped micromanaging and started managing outcomes. We talk about his rigorous hiring process, the 3 simple questions he asks on his 15-minute weekly calls, and how real goal-setting can completely change your business.
If you want to build a high-performing PPC team that actually brings strategy to the table, this episode is exactly what you need.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
00:24 - Living in Canada: Toronto vs. Niagara Falls
01:35 - The Micromanagement Trap in Amazon PPC
03:40 - Why Steve Refuses to Micromanage His Team
10:39 - Vetting and Hiring the Right Candidates
12:31 - The 15-Minute Weekly Standup Framework
14:24 - The 3 Questions That Replace Micromanagement
16:01 - Hiring for Experience and Strategy over Tasks
17:34 - Aligning KPI Expectations with Clients from Day One
22:26 - Why Goal Setting is the Highest ROI Skill on Amazon
24:54 - How to Handle a Team When KPIs are Off-Course
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