Across the country, the battle between retail and rental is heating up. As consumer sentiment turns away from fast fashion, clothing rental companies are betting that the desire to own our own clothes isn't as strong as we think.
In this episode, we talk to:

  • Vasiliki Belegrinis, founder and CEO of Markham, Ont.-based clothing rental company Reheart
  • Doug Stevens, retail futurist and a contributor to trade publication Business of Fashion
  • Michael Solomon, author of Consumer Behavior: Buying, Having, and Being


You can listen to Recode's full interview with Rent the Runway CEO Jennifer Hyman here.
Rate and review to support the show! Got a question? You can email us at podcasts@globeandmail.com

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