Direct-to-consumer dentistry services like Smile Direct Club are worrying Canadian orthodontists. The fear is that consumers won't get the level of care appropriate for something as important as our teeth. The disruptors say that the fears are overblown. Who is correct? in this episode we talk to:
Dr. Jeffrey Sulitzer, Chief Clinical Officer of Smile Direct Club
Dr. Tracey Hendler. Orthodontist at Forest Hill Orthodontics in Toronto and pre-clinical instructor of orthodontics at the University of Toronto
Irwin Fefergrad, Registrar of the Royal College of Dental Surgeons of Ontario
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