I ran my first summit back in 2022, and I told everyone afterwards that I would probably never do it again. And yet, this year I am back to run my seventh event, running more events than I ever have on the same amount of energy, and this episode - where I'm joined by my business buddy Destini Copp - is a behind-the-scenes look at how and why I'm doing it.
I’m sharing what’s changed since that first summit, from treating live events as less of a make-or-break moment to building in more systems, support and downtime around them. I also get into why I keep coming back to live events despite the energy they require - including the list growth, connections, sales and unexpected longer-term opportunities they can create.
And, of course, AI has changed so much about what’s possible for me. I’m sharing what I now hand over to AI to reduce the grunt work and mental load, what I deliberately keep control of myself, and how I’m creating events in a way that leaves me with more capacity for the human connection that matters most.
🎧 Tune in to hear:
- Why I keep coming back to live events
- Planning events around low capacity
- What I’m handing over to AI
- What I still keep control of myself
- The unexpected benefits beyond immediate sales
💭 [12:43] "One of the key things that I took away from our conversations was the fact that I just have to decide that it is not as big of a deal in my head as I was making it."
💭 [14:30] "The most important thing for me is that I'm the decision maker, in my business, and I know the vision that I have for my events and like what's the transformation I want people to walk away with."
💭 [22:00] "We've got the capacity to connect with people, we've got the capacity to be the strategist in our business rather than being stuck in all the grunt work and other stuff."
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