There's something I've been noticing about marketing copy lately, especially when it's written with AI. And even when AI has been trained really well on our voice. The copy is fine. It's just bland. It's boring. And there's no compelling reason in it to actually buy. So this episode is about how we fix that.
Even with a well-trained AI, I've realised that sounding like me isn't the same as knowing what's actually worth saying. AI is brilliant at listing features, but it often misses the emotional connection, the real reason someone would feel excited enough to sign up or buy. In this episode, I'm sharing the simple shifts I make to turn "fine" copy into copy that genuinely connects.
Whether you use AI for your writing or prefer to write everything yourself, these ideas will help you create marketing that feels more human, more compelling, and much more likely to inspire action. I'll walk you through the practical filters I use to strengthen every sales page, email, and opt-in page before it goes out into the world.
🎧 Tune in to hear:
- Why voice training isn't enough
- Features vs compelling reasons to buy
- Four copy filters that boost conversions
- Writing in your buyer's own words
- Creating copy that speaks to skim readers
💭 [01:37] "It will probably be costing you sales and you might not even know it."
💭 [03:00] "But when you train AI on your voice, you're training it how to write and how it should sound, but you're not trading on what's worth saying."
💭 [15:49] "Just remember to always push AI on whether the content and the sales copy is effectively conveying the outcome and the desire and giving people a genuine reason to buy versus just listing boring features."
🔗 Links Mentioned:
QUICK LINKS:
👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.
✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.
🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.
