It's almost that time of year again, the countdowns, the emails, the big sales energy everywhere you look. If you are wondering what to do for Black Friday and you want it to feel good to you, this is the episode for you. And spoiler alert, I have figured out a system that is gonna make this Black Friday so much easier than last Black Friday was. I'll share all the details inside.
Our Weird Hermits roundtables are your favourite episodes, so I'm bringing back our Black Friday prep chat from last October. Nearly all of us agree daily deals work, and that setting them up is a pain. This year Claude does the setup for me, and I'm sharing the whole system live inside the Aligned AI Lab on Wednesday 14th October (5pm UK / 12pm ET).
This isn't a "here's the one right way to do it" episode. We each approach Black Friday differently, from early planners to last-minute queens, and we share what was working for us, plus how to stay grounded and make decisions that support your energy and your income.
With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite.
👉 Join the Aligned AI Lab: start your free 7-day trial by Tuesday 13th October to join the live Black Friday sale workshop.
🎧 Tune in to hear:
- The AI-powered system I now use to put daily deals on autopilot, with sales pages that update themselves each day so I'm not switching deals over by hand
- Why there's no one-size-fits-all Black Friday strategy (and how to find your way)
- Creative promo ideas that go beyond discounts, like anti-Black Friday freebies and daily deals
- The mindset reframe that helps you stop overthinking and just decide
- How to use Black Friday as a deadline for action instead of pressure to hustle
- Small tweaks to make your sale feel aligned, intentional, and fun again
💭 [24:57] "For more than 10 years I've done an anti Black Friday sale. So I don't sell over Black Friday. It is one of my biggest income weeks of the year, even though I'm only leading with freebies."
💭 [42:45] "There are so many different ways that you can repurpose things that you already have. Because I guarantee that everybody has at least one thing that they can sell. Even if it is a $5 digital product."
💭 [1:02:00] "I try to think of business as like playing a video game and you're just trying to see what's on the next level."
QUICK LINKS:
👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.
✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.
🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.
