Episode Description
What if the coaching work you're most passionate about isn't actually the thing your ideal clients are ready to pay for?
In this episode of the Million Dollar Niche series, Dielle Charon tackles one of the biggest niche mistakes she sees: building your niche around burnout, self-care, time management, confidence, identity, self-worth, or another feeling. She explains why these niches can be difficult to sell, why feelings aren't a clear result you can permanently promise, and why she believes the strongest niches are anchored in health, wealth, or relationships.
But Dielle isn't telling you to abandon the deeper work you care about. Instead, she shows you how burnout, capacity, self-worth, and emotional healing can become part of the way you help someone achieve a tangible result they're already searching for. She also breaks down why fear of responsibility and lack of experience can cause coaches to water down their promises—and how to start smaller without giving up the niche you ultimately want to build.
If you've been posting consistently but nobody is reaching out, or you've been afraid to promise a specific result because you can't control every outcome, this episode will help you rethink what you're selling, identify the expertise you already have, and stop throwing away a potential million-dollar niche because of fear.
Timestamps
00:28 The niche mistake Dielle sees over and over again
02:35 Why burnout, self-care, and feelings aren't high-converting niches
04:55 Why every coach is already a burnout and time-management coach
07:00 Why feelings like confidence and self-worth aren't tangible results
09:20 The health, wealth, and relationships pattern behind successful niches
11:40 Why your own healing journey can mislead your niche decision
18:25 The deeper fear behind promising a specific client result
26:15 The Life Wins Audit: finding the million-dollar niche you may be overlooking
Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche
Join the membership: https://forthe23percent.com/everything-sales
