Episode Description
What if choosing a niche isn't limiting your freedom—but actually the thing that could help you make more money?
In this episode, Dielle Charon kicks off her Million Dollar Niche series by sharing how niching down took her from making $10K as a life and career coach to $40K as a side hustle coach, $300K as a general business coach, and eventually millions of dollars as a sales coach for women of color. She breaks down why a niche is simply a specialty—not a cage or an identity—and why getting more specific helped her grow her audience, get clients better results, and make more sales.
Dielle also gets into the deeper reason so many entrepreneurs resist choosing a niche: making a decision can feel like giving up the freedom you became an entrepreneur to have. She shares why your resistance to niching may have nothing to do with your business, why constantly changing what you sell can create uncertainty for buyers, and how becoming a more decisive business owner can help you finally move forward.
This is Part 1 of the Million Dollar Niche series. If you've been stuck between multiple niches, afraid you'll choose the wrong one, or wondering whether you even need a niche anymore, start here.
Timestamps
00:33 Million Dollar Niche: How niching down made Dielle millions
01:30 From life coach to sales coach: Dielle's niche evolution
04:50 Why your niche should evolve as your business grows
05:30 Your niche is the beginning of your entire sales process
07:10 The beliefs that make niching down easier
09:35 Why choosing a niche is really about making a decision
13:45 The deeper reason you may feel restricted by your niche
17:20 Why constantly changing your niche can cost you sales
Join Dielle for the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche
