Back with another VidCon episode, we're talking with Daniel Harmon, a creative genius behind social media campaigns for Squatty Potty, Chatbooks, Purple mattresses, and Poo-Pourri, Harmon Brothers has created a unique methodology to test key creative assists—in order to create a formula that predictably drives sales. All of the viral views are just the icing on the cake.
We discuss....
- how to split test like this on a smaller scale for individual creators
- video trends
- importance of CTR on YouTube
- and more
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