We're diving into the behind the scenes of an organic meme campaign with Tinder. Naomi Mukai, VP of Brand Partnerships at Doing Things Media, leads partnerships with brands like with Netflix, MTV, Comedy Central, + more on native meme and viral video campaigns.
Doing Things Media has an audience of over 30 million fans that consume roughly 750 million+ video views monthly. Doing Things has an owned viral video library of 100,000+ viral videos that power shows like MTV's Ridiculousness, and reaches a TV audience with our Nat Geo WILD show, Howie Mandel's Animals Doing Things.
After attending Naomi's panel detailing a case study on Tinder's meme campaign, we discussed.....
+ How influencers can use memes to grow their community
+ How Tinder and Doing Things Media partnered for a viral meme campaign that got 9 million organic video views
+ Partnering with influencers for meme campaigns
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