I want to do a PR breakdown of Jaclyn Hill and her cosmetics brand launch, Jaclyn Cosmetics. With experience in similar(ish) crisis scenarios like this, there's a lot to dissect around damage control and crisis communications for influencers.
After the last 2 weeks of paying close attention to her initial launch, public reception, her and her team's response, and influencer-built products, I want to dive deep into how this played out across social media.
I think that you and I have the ability to comment on this because it is our industry, and those actions of one affect all of us.
SO! Let's discuss what went wrong, damage control, how to actually respond in a crisis, and what went wrong with the PR surrounding Jaclyn Hill's lipstick drama.
What do you think? How should this have been handled? Tag me on Instagram Stories @slightlysavvy to discuss.
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