Facebook ads have made me millions, and they've also cost me sixty thousand dollars in a single agency contract. After a year and a half of mostly not running them, I'm turning my ads back on, so I sat down with Claire Pelletreau, creator of Absolute FB Ads and the teacher my team learned from, to ask everything I wanted to know before spending my own money again. We talk about her one simple ad, why complicated targeting has given way to ads that do the targeting themselves, why cheap leads are so often the wrong leads, how long to leave an ad alone, and how a luxury wedding photographer with no course and no webinar could use ads to find $10,000 clients. Claire also shares what happened the year she turned her own ads off, and why paying for marketing was never cheating.

 

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