Then the mother of the bride logged into the gallery and, within about an hour, ordered $7,000 in prints.
And she came back and ordered even more.
That experience completely changed the way I thought about what happens after a photographer delivers the images.
We spend so much time trying to book the next client that we often forget there is revenue, marketing, referrals and future business sitting inside work we've already created.
In this episode, I'm breaking down how I've used galleries, physical prints, albums and vendor relationships to make one wedding keep working long after the wedding day is over.
You'll hear:
The simple thing I did before that $7,000 print order
Why gallery delivery shouldn't be the end of the client journey
How prints and albums can create revenue without another photoshoot
Why your gallery itself is part of your brand
How I've used curated galleries to help book clients before I ever photograph them
How I photograph specifically for wedding vendors so they actually want to share my work
My strategy for getting the entire vendor team to market a wedding on the same day
How I use Pic-Time to make the entire process easier
The question I want you asking after this episode is:
Are you constantly chasing the next client while ignoring the value already sitting inside the work you've created?
Podden och tillhörande omslagsbild på den här sidan tillhör
D'Arcy Benincosa. Innehållet i podden är skapat av D'Arcy Benincosa och inte av,
eller tillsammans med, Poddtoppen.
