There are more tools than ever to create a beautiful brand — so why are so many businesses starting to look exactly the same?
In this episode, D'Arcy sits down with anthropologist and consumer researcher Dr. Chelsea Shields to unpack three mistakes they see even incredibly talented businesses making: playing it too safe, building from inside their own perspective instead of understanding the buyer, and creating a brand that may be beautiful but isn't distinctive enough to be remembered.
They talk about why your greatest differentiator may be the thing you can't see in yourself, what the people who almost bought can teach you, why bold doesn't have to mean controversial, and how generic visuals can make extraordinary work feel surprisingly ordinary.
They also explore what happens when you've outgrown the identity your audience originally followed you for — and why evolving your brand doesn't mean abandoning everything you've built. Ultimately, D'Arcy makes the case for something bigger than creating a prettier brand:
Don't just build a brand. Build a world.
Because content can fill a feed. A great brand should make someone feel something — and give the right person a world she wants to step into.
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