352: Who Owns Culture? Developing a Culture Strategy for Continuous Improvement with Brett Hoogeveen

Culture does not change because someone put new values on a wall. It changes when leaders decide who owns it, how it gets measured, and what behaviors get reinforced every single day.

Nikki sits down with Brett Hoogeveen, leadership and culture strategist at BetterCulture, to unpack why culture initiatives often stall and what it really takes to make culture a measurable, intentional business practice.

Brett shares his five-pillar model for continuous culture improvement, why HR cannot carry culture alone, how executive alignment shapes everything, and why core values only matter when they actually change behavior. For people-first leaders ready to turn culture from a buzzword into a competitive advantage, this conversation is a must-listen.

Additional Resources:

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Nikki's Key Takeaways:

• Culture is attitudes and behaviors, not perks.
• Healthy culture can and should be measured.
• HR supports culture, but cannot own it alone.
• Executive alignment drives sustainable culture change.
• Core values must shape daily employee behavior.