Why Most PTs Don't Last (And How The Ones Who Do Switch Off)

We kick off with Sky's "morning meditation" and a proper academy debate over which event each of us could beat everyone at. Sky reckons arm wrestling, Ant wants a power slapping comp at the coaches conference, and I get talked down to CrossFit because Connor would probably beat me anyway.

Then into your questions. First up, should leads from the gym floor go to Instagram or email? I'd do both, every time. Instagram gives you the quick feedback and the conversations, but if your account gets shut down tomorrow you've got zero way of talking to anyone. Your email list is data you own, and it compounds.

Next, what separates the PTs who are still here years later from the ones who drop out. Ant talks about realising this is the thing you actually want to do, staying open to learning, and keeping your expectations real about how long a business takes to build. Sky brings it back to the freedom you forget you have on the hard days, and how nothing beats helping a client change their life.

Last one, how do you switch off when you're self-employed? Ant fills his diary with volunteering and football coaching, which he says saved his napper a few years back. Sky had to learn to sit with the panic of not working and realise the business doesn't fall apart if you step away. For me it's having events booked in, something every three months, because if I don't I'll just keep working and skip training.

We wrap up with a heads up that the giveaway closes at 8pm tonight, and there aren't many entries so your odds are good. Plus you'll be hearing plenty about coaches conference tickets this week.

• 00:00 – Intro and Sky's PTMA morning meditation
• 00:38 – Monday hangovers and Sky's dodgy connection
• 01:26 – Icebreaker: one event you'd beat everyone in the academy at
• 02:21 – Olympic lifting vs CrossFit, and why Connor might beat me
• 02:58 – Sky's secret weapon: arm wrestling technique
• 03:46 – Ant's power slapping idea for the coaches conference
• 04:34 – Q: Should gym floor leads go to Instagram or email?
• 05:18 – Why I'd do both, and the risk of relying on Instagram alone
• 07:44 – Q: What separates PTs who last from those who don't make it?
• 08:03 – Ant: knowing it's what you want to do and staying open to learning
• 11:11 – Sky: the freedom you forget about on the hard days
• 12:48 – Ant: warped expectations and how long a business really takes
• 14:23 – Q: How do you switch off when you're self-employed?
• 14:53 – Ant: filling the diary with volunteering and hobbies
• 16:08 – Sky: sitting with the discomfort and life admin as downtime
• 18:04 – Me: booking events every three months to stay on track
• 20:10 – Ant: how football coaching saved his napper
• 21:59 – Final thoughts: giveaway closes 8pm tonight, conference tickets
• 23:09 – Outro

Timestamps