3 Things I'd Tell My Younger Self Before Opening a Gym + "I Never Close a Sale on a Call. Here's Why It Works Better."

Join the Accelerator today - Intake closes Sunday 26th.

This week Sky and I get into the stuff that never makes it into a caption. We open with the goal question — do you always need something exciting pulling you forward, or are there dead patches where you're just going through the motions? I get put on the spot about the three biggest lessons from my first twelve months running a gym, and it's not the answer most people expect. We talk about whether hammering lead magnets on Instagram burns your audience out, the actual best way to follow up a lead, and what to do when your head's full of ten ideas and you can't pick one. Sky gets honest about why she's never once heard a hard "no" on a consult, and I go into the recruitment lesson from my old man that changed how I handle objections for good. We also properly answer two questions straight from this week's client check-ins — how to actually get ahead with content instead of doing it on the fly, and how to stop feeling "oh shit" about going self-employed. Last thing: Accelerator starts a week today. If you've been sat on this for two weeks, sort your shit out — Sunday's your last day to join.

Show Notes

00:00 – Sky's on hosting duty, Ant's out watching the World Cup final with his dad
01:18 – Accelerator starts a week today — last day to join is Sunday
02:14 – Do you always need an exciting goal, or are there times you're just going through the motions?
06:40 – The biggest lesson from year one of gym ownership (it's not what you think)
11:15 – If I keep posting lead magnets, will my audience get sick of being sold to?
15:21 – Following up a lead: phone, email or WhatsApp — what actually works
17:06 – How to manage your head when it's full of ten different ideas and goals
19:11 – The 3 things we'd tell our younger selves to focus on first
23:22 – How Sky's never had a hard "no" on a consult, and what that says about how she runs them
27:10 – Chasing the no's — the recruitment lesson that changed how Nik handles objections
30:19 – The real way to get ahead with content instead of doing it on the fly
35:37 – How to stop feeling "oh shit" about going self-employed
37:11 – Final word: stop thinking about it, get signed up