My daughter just started playing tennis, and this week I watched a coach lose a $10K client in one sentence. Not because of price. Not because of skill.

Because he said something he didn't actually believe, just to sound indispensable.

In this episode, I break down the fastest way coaches lose deals: focusing on selling instead of serving.

I share what happened on that court, why prospects can feel it when you're not being truthful with them, and why how you treat someone before they pay you is a preview of how you'll treat them after.

If you've ever wondered why a deal that seemed like a lock fell through, this one's for you.


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If you're ready to build a podcast that attracts and converts premium clients while empowering the people you serve.

Visit joewintersjr.com/start to book a free discovery call.

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