Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelligence layer powering interconnected agent workflows. Wong stresses that AI output quality depends entirely on data hygiene, making clean data infrastructure a prerequisite for effective AI-driven decision-making.

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