AI removed the campaign bottleneck, but volume alone won't win. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how 100+ enterprise teams—including OpenAI, Google, and YouTube—build AI-native marketing campaigns. He breaks down OpenAI's workflow that starts with an unstructured Slack message, uses AI agents to build a structured brief in Linear, then generates production-ready assets through an MCP server. Farnand also explains why campaigns should function like factory production lines, how to apply Goldratt's single-constraint theory to marketing throughput, and where humans stay in the loop to protect taste and relevance.

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