AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT app program despite unproven ROI, treating emerging AI platforms as a budget hypothesis rather than a guaranteed channel, and rethinking SEM investment as LLMs become a default search interface.

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