You're doing the work—the content, the media, the campaigns—and the minute leadership asks what it's all worth, you've got nothing to hand them. So you go looking for a better dashboard. In this week’s Spin Sucks podcast episode, Gini Dietrich explains why a measurement problem is almost never a measurement problem—it's the first place a broken system shows up—and shares the Diagnostic data proving the biggest budgets aren't buying readiness. You'll learn why pitching the PESO Model® as a marketing expense loses the budget every time, and how to reframe it as the operating system that actually gets funded.

Take the PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/ 

PESO Model® Certification: https://spinsucks.com/peso-model-certification/

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Podden och tillhörande omslagsbild på den här sidan tillhör Gini Dietrich, Founder of Spin Sucks. Innehållet i podden är skapat av Gini Dietrich, Founder of Spin Sucks och inte av, eller tillsammans med, Poddtoppen.