A new Lippincott study says only 28% of CMOs feel they have real influence in their organization—and your CEO has probably already seen it. Most people blame short-term thinking, but Gini Dietrich argues that the real problem is structural. CMOs are managing a pile of channels rather than running a system. You'll learn why the brand-versus-performance debate is a trap, why dumping budget into AI while starving owned media makes you less visible inside AI, and how the PESO Model® works as the operating system that earns C-suite influence back. If you're working hard and still can't prove your value, this one's for you.

Links:

Free PESO Model® Diagnostic: https://spinsucks.com/self-peso-diagnostic/

PESO Model® Certification: https://spinsucks.com/peso-model-certification/

Full article: https://spinsucks.com/uncategorized/cmo-operating-system-problem

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Gini Dietrich, Founder of Spin Sucks. Innehållet i podden är skapat av Gini Dietrich, Founder of Spin Sucks och inte av, eller tillsammans med, Poddtoppen.