The messy business of selling out Everyone wants a packed room but who’s responsible to actually making it happen? This panel will address the messy, essential reality of live shows. From the venue to the festival to the agent — chaired by a promoter — let’s unpack promotion, audience wrangling and the unspoken deals that make gigs tick. Honest, practical, slightly chaotic advice for anyone trying to turn a show into a moment that stays in your memory, in a good way. And btw, how many times can a local band play the local market?

Carl Martinsson - Monument, SE Birgit Wolters - Krach am Bach, DE Luc Favie - Doomstar Bookings, NL Chair: Vesper De Leon - Majestic Mountain Records, SE

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