VIVA SOUNDS 2025 - NO HITS, NO BUZZ, NO PROBLEM - Building Lasting Connections Beyond the Hype

NO HITS, NO BUZZ, NO PROBLEM How to build a relationship with your audience Being in the live game without chasing hype takes guts — and a lot of heart. This talk gets into what it really means to build trust between the people making shows happen and the ones showing up. How do you keep that connection alive over time? And where does the energy come from when it would be easier — and maybe even make more sense — to just stop? Hear from those on the ground building buzz the real way, and why rooms filled with people and a band on stage might just be the last frontier. Dan Jupskaas - Rockeklubben i Porsgrunn, NO Susi Castelo - Alice CPH, DK Luca Landi - Annibale Booking, IT Chair: Katja Vaukhonen - Backbone Management, FI