VIVA SOUNDS 2025 - FEELING LOST? GOOD - When the map disappears, possibilities begin

Forget everything — no maps apply The old music world had its steady rules, now it’s instinct that rules. The old gatekeepers seem to be gone, the maps are useless and the new paths are being carved by anyone brave enough to try. From family festivals mixing guitars with creative experiences - how about rocket building? Rubik’s cube workshops?! - to PR rebels rewriting the story, to Europe’s biggest showcase pushing what “new” even means. This talk is for the ones who refuse to wait for permission. The future’s already here — and you don’t need a map to navigate it. Megan Evans - Deer Shed, UK Petter Seander - Birds Will Sing For You, SE Oskar Stranj - Eurosonic, NL Chair: Lisa Kylsberg - Dynamic Duo, SE