What can teaching 100 marketing courses teach you about email? More than you might expect.
Before becoming an email marketing practitioner, Naomi spent years teaching marketing, web development, design, digital advertising, and content creation at three different colleges. Across more than 100 courses, she learned something that continues to shape the way she approaches email today: the fundamentals never change.
In this episode of The Send, Naomi shares the lessons the classroom taught her about marketing, communication, strategy, and writing email that actually connects with people.
She explains why understanding the fundamentals matters more than chasing the latest platform or tactic, why businesses often make the same mistakes as students, and how teaching changed the way she thinks about clarity in email copy.
In this episode, you'll learn:
• Why the fundamentals of marketing matter more than constantly chasing new tactics
• Why understanding should come before execution
• The difference between activity and meaningful progress
• Why optimizing for measurable metrics isn't always the same as optimizing for what matters
• How teaching helped Naomi become a clearer email writer
• Why the best email copy sounds more like a smart friend than a brand
• What expertise is really for—and why helping people understand is more important than demonstrating what you know
Naomi's three lessons from watching students struggle:
1. Build with understanding before execution.
2. Don't confuse activity with progress.
3. Don't optimize for what can be measured at the expense of what actually matters.
At the heart of this episode is a simple idea: platforms change, tactics change, and algorithms change—but human psychology doesn't.
And that's exactly why the fundamentals of good communication continue to matter in email.
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