Most businesses think email marketing is all about sending campaigns.
They're wrong.
In this episode of The Send, Naomi explains why the highest-performing email programs generate the majority of their revenue from automated flows, not promotional campaigns, and walks through the five essential automations every business should build before sending another email campaign.
What You'll Learn
• Why campaigns should never be your first priority
• How automated email flows generate most email revenue
• How to build a high-converting Welcome Series
• Why abandoned cart emails shouldn't start with discounts
• How post-purchase emails increase repeat customers
• When to use browse abandonment automation
• How win-back campaigns improve deliverability and customer retention
• The correct order to build every automation
The Five Flows Covered
✔ Welcome Series
✔ Abandoned Cart
✔ Post Purchase
✔ Browse Abandonment
✔ Win-Back Sequence
Mentioned In This Episode
- Email Marketing
- Klaviyo
- Shopify
- Email Automation
- Welcome Series
- Customer Retention
- Lifecycle Marketing
- Ecommerce Marketing
About the Host
Naomi is a Certified Klaviyo Partner with more than 20 years of experience in email and SMS marketing. She has managed email programs for millions of subscribers and helps businesses build profitable lifecycle marketing systems through strategic automation.
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