What would happen to your business if Instagram deleted your account tomorrow?
Most businesses spend years building audiences on platforms they don't own, while neglecting the one marketing asset that belongs entirely to them: their email list.
In this debut episode of The Send, Naomi explains why email remains the most valuable marketing channel available today—and why artificial intelligence is making genuine relationships with subscribers even more important.
In this episode you'll learn
• Why social media audiences are borrowed, not owned
• The difference between owned media and rented media
• Why email subscribers are often worth far more than social media followers
• How AI is changing marketing without replacing trust
• Why authentic email marketing will become even more valuable in the years ahead
• Simple steps to begin strengthening your email list today
Mentioned in this episode
- Email marketing
- AI in marketing
- Customer relationships
- Owned media
- Email list growth
- Marketing strategy
About the host
Naomi is a Certified Klaviyo Partner with more than 20 years of experience in email and SMS marketing. She has managed email programs for over 10 million subscribers, worked with leading direct-to-consumer brands, and taught marketing, web development, and design at the college level. Through The Send, she shares practical insights to help businesses build stronger customer relationships through email.
Subscribe
If you enjoyed this episode, subscribe to The Send so you never miss future conversations about email marketing, customer retention, AI, and building marketing systems that last.
