AI is changing the way advertisers discover, package and optimise inventory, but what does that actually mean for buyers, publishers and the wider ad tech ecosystem?

In this episode of the IAB UK Ad Tech Podcast, Pat is joined by Alexandra Balashoiu, Chief Product Officer at OneTag, to unpack the next evolution of programmatic curation. Together they explore how AI is helping move curation beyond simple inventory packaging and towards outcome-driven decisioning, where real-time signals, media quality and advertiser objectives work together to deliver better campaign performance. 


Plus, Pat, Joe & Alex round up the latest ad tech news, discussing Amazon DSP's adoption of VAST 4, the growing importance of creative identifiers, and the role creators are playing in helping AI companies build trust with audiences. 

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