After a decade of ranking the world’s Best Cities, Time Out welcomed Intrepid Travel as the franchise’s first commercial partner. What made it the right match, and what can other brands learn from their approach?
James Chandler is joined by Hazel McGuire, Chief Marketing Officer at Intrepid Travel, and Gareth Thomas, Director of Strategic Partnerships at Time Out, to explore how the collaboration came together and what each organisation brings to the relationship.
From choosing partners with shared values to protecting editorial independence, they discuss the decisions behind the partnership, the role of personal relationships and how to build lasting commercial value.
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