AI isn't just making advertising smarter—it's making it simpler.


In this episode of the IAB UK Ad Tech Podcast, Alex is joined by Tom Laband, CEO & Co-founder of Adsquare, and Luc Benyon, Head of Marketing, to explore how AI is transforming audience intelligence, campaign planning and media activation. From conversational interfaces that replace complex workflows to AI-powered audience modelling built around the IAB Audience Taxonomy, they discuss how technology is helping advertisers spend less time navigating platforms and more time making informed decisions.


Plus, the team rounds up the latest developments in ad tech, including AMP 3.0, Amazon's latest AI announcements, conversational advertising and what the rise of agentic technologies could mean for the future of programmatic advertising.

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