In this episode of The Responsive Lab, Carly and Scott sit down with Audrey Cooper, Associate Director of Philanthropy at Evidence Action. Audrey brings 10 years of nonprofit development experience across social services and international development, and has helped Evidence Action scale from its 2013 founding to raising over $60 million annually.
You'll hear about:
Why donor portfolio concentration becomes dangerous and what the moment of recognition usually looks like
How to make strategic first moves when diversifying revenue streams without spreading your team too thin
Building the case for unrestricted giving in ways that build trust rather than create donor hesitation
Evidence Action's four-category framework for deploying unrestricted donor investments
Why data and story are mutually reinforcing rather than competing approaches to donor communication
The power of "fundraising sprints" to focus on just a few priorities and follow them through completely
How boldness in sharing impact creates collaborative donor relationships that feel more like partnerships
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