Do you ever feel like you're getting punched in the gut when you look at how much you're spending on ads? Same here. And those costs just keep climbing. So our team sat down and asked a different question: how could we actually get paid to generate leads?
In this solo episode, Stu walks through the four small experiments his team ran on an AI workshop funnel, the kind of tweaks that feel almost too simple to matter. Together, they took the funnel from covering 70 to 80% of ad spend to becoming genuinely profitable on the front end. You'll hear why raising prices didn't hurt conversions, how a tiny checkbox lifted average cart value, why the third workshop is the most overlooked spot in any funnel, and the famous jam study that explains why simpler offers sell more.
None of these were huge swings. But stacked together, they made the difference between a funnel that breaks even and one that lets you keep pouring fuel on the fire.
In this episode, you'll learn:
Why raising your prices may not drop conversions the way you fear (and why it's the easiest place to start)
How order bumps and a real back-end offer quietly multiply your cart value
Why simplifying your offer beats stacking bonuses every single time
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