Sarah Williams went from running a brick-and-mortar gift shop to 80% recurring revenue, then invented a 5-day launch model that converted at 43% and pulled in 1,400 paid members in a single week. In this episode, she breaks down Coaching Week, the day-one sell strategy, and the paid ad shift that's now driving 3 to 8 new subscribers per day on autopilot.
Sarah is the founder of Framed (a women's monogrammed subscription box business doing thousands of subscribers a month) and Launcher Box (a membership that teaches product-based business owners how to launch their own subscription box). She started with a small gift shop in Wichita Falls, Texas. Today subscriptions account for 80% of her e-commerce revenue and her education business surpassed her e-commerce income in its first 18 months.
In this conversation, Sarah reveals: - How she built her first subscription box in 2016 by curating her top 3 best-selling categories - The 50-DM launch that got her first 19 paying members in August 2019 - The invention of Coaching Week (5 days, 4 deliverables, 43% conversion rate) - Why she sells on DAY ONE of her launch, not the end - The shift from organic to paid (and why she's keeping ads running year-round) - The $10/day awareness ad that took her blow-dry bar from 1 stylist to 5 - Her three-tier framework: visibility first, conversions second, retention third
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