Emelie Bernborg closes 44% of her live webinars and her lowest show-up rate is 60-plus percent. Both numbers are unicorn territory. In this episode she breaks down the exact system: the 10-day promotion window, the ManyChat reminder sequence, the four-pillar messaging framework, the contest that drives the chat, the bonus that disappears at the end of the call, and the four-angle ad strategy that turned $3,000 in ad spend into more than $50,000 in revenue.
Emelie is a Swedish course creator who serves membership owners and course creators stuck in the launch carousel. She made her name dominating the Swedish photography education market and has now branched out to help digital creators build the same kind of funnels she runs.
In this conversation, Emelie reveals:
- Why she never promotes her webinars earlier than 10 days out
- The ManyChat reminder sequence that beats email every time
- Why she never offers replays. Ever.
- The four-pillar messaging framework (emotional, numbers, FOMO, identity)
- The "is it possible for you" question that flips the close
- The contest that gets the chat selling for her
- The fast-action bonus that disappears 15 minutes after the price
- How $3K in ads produced more than $50K in revenue
- The mindset block that had her ghosting her business after a 200K launch
FREE RESOURCE: Get the full Emelie webinar playbook: https://podcast.stu.me
CONNECT WITH EMELIE:
- Instagram: https://instagram.com/herfearlessfocus
- Website: https://www.thewebinarexperience.com
CONNECT WITH STU:
- Website: https://stu.me
- Book "Predictable Profits": https://a.co/d/4GIi1uz
- Instagram: https://instagram.com/stumclaren
- Podcast: https://podcast.stu.me
- Membership.io: https://membership.io
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