What if the practice you've spent years growing isn't actually worth what you think it is to a buyer? Jordin McEntire sits down with Brannon Moncrief, CEO of McLerran & Associates, to unpack what's really happening in today's private equity and DSO market. Brannon breaks down why crossing $3 million in revenue changes your options, what buyers actually screen for before they'll bid, and how EBITDA multiples are trading today. He also delivers a hard warning on roll-ups, exposing how these pitches quietly enrich the organizer while owners wait years for an exit that may never come. If you're a few years out from a sale, this episode will change how you plan for it.
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