A restaurant’s story includes the decisions customers never see. Kelsey Bush, chef-owner behind Bloomsday, Loretta’s and Green Engine Coffee Co., joins Shawn Walchef to share how she’s building connections through her businesses. Blogs give her team room to explain everything from seasonal menus to the design choices inspired by her grandmother. She shares why Loretta’s needed a clear coffee-and-pastry concept, how ten years of operational challenges prepared her to lead and why she’s building businesses that can function without her handling everything. From branded kids’ cups to nostalgic drink names, Bush shows how small details create lasting family memories.
Build a business that can work without you - Bush is hiring for roles she once covered herself so starting a family doesn’t leave her restaurants dependent on her daily presence.
Make your concept easy to understand - Pastries struggled to sell at Bloomsday, but Loretta’s gave the same bakery program a clear identity built around coffee, pastries and neighborhood needs.
Give guests something to remember - From drinks inspired by childhood memories to branded color-changing cups, Bush creates experiences that families carry home and share with others.
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