Waiting for more time or better content could be costing your business valuable connections. David Meltzer joins Shawn Walchef on Digital Hospitality to explain how entrepreneurs can turn everyday conversations into content and build relationships through storytelling. They discuss why quantity, speed and consistency improve quality, how one viewer can change your business, and why a small, engaged audience can matter more than thousands of social media followers who never take the next step.
Make time by using what you already do - Meetings, coaching calls and everyday conversations can become podcasts, videos and social clips. Creating content starts with capturing the work and conversations already happening in your business.
Quality comes through consistency - Waiting until your content is perfect delays the practice needed to improve. Producing more, moving faster and showing up consistently helps you become more comfortable and create better content over time.
One meaningful connection can change your business - Shawn became David’s coaching client after watching a video with only a few hundred views. Reaching someone who takes action can be more valuable than attracting thousands of followers who scroll past.
Episode Links
David Meltzer Online: https://dmeltzer.com/
David Meltzer Podcast: https://dmeltzer.com/#podcast
David Meltzer Instagram: https://www.instagram.com/davidmeltzer/?hl=en
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