What does it take to keep a restaurant’s technology running while building a company through dark times? Dan Diaz of F3 Technologies joins Shawn Walchef at the CREATE conference to explain how F3 supports restaurants by managing their networks, POS systems, loyalty platforms and Wi-Fi. Diaz shares why operators often underestimate the importance of their network until it fails, how F3 grew from a business where he handled every installation to a team of approximately 180 employees, and why entrepreneurs must keep building when momentum arrives. He also reveals how a Tom Brady memorabilia collection and $36,000 in roulette winnings helped fund F3’s first payroll and insurance payments.

  • Protect the Technology That Runs Your Restaurant – Dan Diaz says restaurant operators often underestimate their networks until something fails. F3 Technologies manages POS systems, Wi-Fi, loyalty platforms and other essential technology that can cost restaurants thousands of dollars when it goes down.
  • Keep Building Through the Dark Times – Diaz believes entrepreneurs must continue moving forward when challenges become overwhelming. Sharing those difficult experiences can also remind business owners how much they have survived and help others facing similar struggles.
  • Build on Your Momentum – F3 grew from Diaz handling installations and operations himself to a team of approximately 180 employees. He says business owners should keep pushing when opportunities begin opening while still taking time to recognize and appreciate their progress.

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