Brian Bailey, founder of Old Carolina Barbecue Company, joins Shawn Walchef at the CREATE Conference to share how catering has grown to 40% of Old Carolina’s business. Bailey explains how the eight-location brand manages catering growth and why partnering with DeliverThat helps the team handle high-volume deliveries without sacrificing the guest experience. This episode explores catering growth, restaurant operations, trusted partnerships, and why having the right systems and partners matters as a restaurant brand grows.
Catering Requires the Right Delivery Infrastructure – Catering now represents 40% of Old Carolina Barbecue’s business. With as many as 12 deliveries leaving a single location, Brian Bailey says restaurants need a system that allows their teams to stay focused on operations.
Delivery Partners Represent Your Brand – Old Carolina was one of DeliverThat’s early partners, giving the delivery team time to understand how the restaurant wants orders delivered and set up. Bailey believes that attention matters because drivers become an extension of the restaurant experience.
Trust Matters More Than the Sales Pitch – Bailey looks for partners that show up when the restaurant actually needs them. With catering, a late or missed delivery can affect an entire office or event, and as Bailey puts it, “You don’t get a second chance on those things.”
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