Today we’re going to talk about the differences between link-earning and link-building. These are both essential to SEO, but Google greatly prefers link-earning over link-building. Do you know the difference? Get ready to find out more about these strategies and how one can help the other.

Some of the highlights of the show include:

● 1:25: How link-earning works and how it compares with standard link development.

● 3:40: Where Sujan publishes the content that brings in links, as well as details on why his content works.

● 4:35: Why knowing your customers helps you earn links.

● 7:10: Aaron’s thoughts on the two most important qualities to have when you are trying to earn links,.as well as Sujan’s contrasting thoughts.

● 10:20: How gaps in the industry can help you build your brand and earn links.

● 11:55: Thoughts on creating a resource or anchor piece that does the work for you.

Podden och tillhörande omslagsbild på den här sidan tillhör Sujan Patel and Aaron Agius. Innehållet i podden är skapat av Sujan Patel and Aaron Agius och inte av, eller tillsammans med, Poddtoppen.