Growth consultant and author of The Damn Rules, Nick Richtsmeier joined me on Ditching Hourly to talk about why internet-based inbound marketing systems have stopped working, aren't coming back, and what might work instead.
00:27 Nick's Background and Work
01:10 Why the Internet Is Toast
03:09 What Distribution Means Now
04:36 Inbound as Attention Arbitrage
07:56 The Attention Economy Is a Casino
13:37 Five Major Disruptions
22:36 Trust and Attachment as Scarcity
25:34 Friction as a Load-Bearing System
30:10 Restoring Trust Through Human Contact
35:01 Selling When People Are Scrolling
39:19 Notice Meetings and Relationship Networks
41:47 Why Friction Polishes Ideas
50:37 The Damn Rules and Closing Thoughts
Nick's bio:
Nick Richtsmeier is the creator of Trust-Made Growth® and the author of The Damn Rules: How Vulnerability, Inefficiency, and Love Liberate Leaders from the Trustbroken Economy, a strategist and cultural navigator helping founder-led, relationship-driven firms build durable businesses in the age of AI extraction and from the wreckage of the trustbroken economy.
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