Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.


We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.

Chapters

  • 00:00 - Introduction
  • 01:56 - AI Skills as Facilitators
  • 04:16 - Choosing Your Best Customers
  • 09:42 - Building Strategy Around Yourself
  • 13:40 - Defining a Market
  • 22:29 - Problems, Alternatives, and Categories
  • 27:00 - Differentiating Consulting Services
  • 33:58 - The Fear of Closing Doors
  • 38:02 - Who Hidden Multipliers Is For
  • 41:14 - AI and the Future of SaaS
  • 49:33 - Why Expertise Still Matters
  • 53:24 - Distribution and Fast Followers
  • 59:13 - Worldview as Differentiation
  • 61:03 - Writing to Think
  • 68:28 - Where to Find Jason

Jason’s Links



----

Sales Conversations That Don’t Feel Sleazy — live Oct 20 at noon ET

Learn how to structure sales conversations so the buyer tells you what the outcome is worth without feeling sleazy or trying to manipulate them.

The live 90-minute Zoom workshop is $450 and includes the recording, transcript, summary notes, and a practical worksheet.

Learn more and register » https://jonathanstark.com/sgs

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Jonathan Stark. Innehållet i podden är skapat av Jonathan Stark och inte av, eller tillsammans med, Poddtoppen.