Thought leadership expert Bill Sherman joined me on Ditching Hourly to discuss how experts can scale their ideas to create impactful thought leadership.
Bill shares insights from his extensive experience in helping individuals and organizations codify and amplify their ideas.
In this episode, we delve into the nuances of thought leadership, from defining it to exploring business models and the importance of a focused target audience.
Bill also discusses the impact equation and how to effectively communicate ideas to create lasting influence.
00:00 - Introduction to Bill Sherman
00:19 - Journey into Thought Leadership
01:51 - Defining Thought Leadership
05:41 - Emerging Thought Leaders
08:44 - The Thought Leadership Handbook
13:09 - Business Models of Thought Leadership
16:49 - Target Audience Importance
21:49 - Licensing and Certification
25:09 - Alternatives to Writing a Book
33:39 - Impact Equation
43:47 - Final Thoughts
Guest bio
Bill Sherman is the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook. For more than twenty years he's helped executives, authors, and experts take their ideas to scale — and he co-hosts the Leveraging Thought Leadership podcast, now past 700 episodes.
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