When should you start investing in SEO? If you're running a business, it's a question that comes up often—especially when time, budget, and energy are limited.
In this episode, I share why starting SEO sooner rather than later can make a meaningful difference in your long-term visibility and growth. I walk through how SEO builds over time, how to think about keywords and audience intent, and why small, consistent actions can create powerful results—even if you only have an hour a month.
You'll also hear how data from tools like Google Search Console can guide your strategy, why experimentation is part of the process, and how SEO can quietly work in the background while you focus on other areas of your business.
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