When should you rethink your SEO strategy in the age of AI? As tools like Google's AI Overviews and Search Generative Experience (SGE) continue to change how people find and consume information, many business owners are noticing shifts in traffic, clicks, and visibility.
In this episode, I break down what's actually happening inside search right now and why SEO is still essential—even if fewer people are clicking through to websites. I explain how AI is reshaping informational vs. transactional searches, why some content is losing visibility, and what types of keywords and strategies are becoming more important.
You'll also hear how to think about SEO differently in this new landscape, including why authority, niche clarity, and bottom-of-funnel content matter more than ever, and how to start adapting your content so it can still be discovered across both traditional search and AI-driven results.
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Cinthia Pacheco. Innehållet i podden är skapat av Cinthia Pacheco och inte av,
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