In this episode of the Digitally Overwhelmed Podcast, I'm exploring how to grow your Substack newsletter and turn it into a consistent audience-building channel for your business. Substack has become a powerful platform for creators because it blends newsletters, publishing, and a social feed experience—all in one place where you can also monetize your content.
I also break down how Substack fits into your broader marketing ecosystem and share why it can work whether you're running a service-based or product-based business.
You'll learn three core growth strategies:
How to leverage Substack's internal recommendation system by optimizing your categories and settings so the platform can surface your content to the right readers
Why collaborations (guest posts, swaps, partnerships, and joint content) are one of the fastest ways to expand your reach and build trust with new audiences
How to use SEO strategically inside Substack to help your content get discovered through Google and AI tools, without over-optimizing or losing your authentic voice
If you want to go deeper into SEO and learn how to strategically grow your visibility on Google and AI tools, explore the Homegrown Traffic SEO course here: https://bit.ly/seocourse26
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